Updated: Dec 8, 2019
Blogging isn't just for bloggers.. as a business there are so many benefits to having a blog. Blogging is one of the most cost effective ways to build brand awareness whilst providing useful and relevant content for your audience. In this age consumers want more than to just be sold to, they want to engage with brands.
Here are the most powerful benefits of blogging for your small business
Blogging boosts SEO
Having rich, fresh and relevant content on your site gives search engines a reason to push your site closer to the top of the results pages.
Creating new blog posts consistently and filled with keywords your ideal client would use to search for the products or services you offer is a sure fire way to show up in search resumes and in turn increase your web traffic.
Develop better relationships with your customers
Engagement is such an important part of businesses nowadays. Blogging is a great way to build trust with your audience, it has the potential to convert lurkers and people who have not yet invested in your brand, into actual paying customers.
Blogging allows you to connect with your audience in a more personable way, people like buying from people, it makes them feel good!
Become an industry leader
Blogging about relevant and valuable topics within your industry will make your blog the 'go-to' resource and in turn increase sales and enquires.
Talking about your brands message in a more personable way through blogs will engage customers in a much more personable way than the usual marketing methods. Customers are more likely to connect with your brand if they are aware of the personality behind it.
Create an opportunity for sharing
One of the most powerful aspects of blogging is how easy it is for readers to share the link to your blog. It's the epitome of FREE marketing!
Show & Tell
Your blog is a great place to showcase exactly what your business does. It can act as a sort of portfolio and a great way to show potential clients what they can expect. This works really well for PT's, beauticians and graphic designers, to name a few.
Keep getting results long after you've posted
The beauty of a blog is there's no time restrictions on it. Blogs can still generate new leads and increase sales months after they have been posted. While it's still important to post fresh content, older posts can remain relevant for a long time.