Updated: Dec 8, 2019
There's lots of reasons why you might not already have a website. You rely on social media, you've been trading for years without one, you might be a technophobe and have no idea where to begin. Having a professional website is integral for business success, here's why;
1. Gain Credibility
Having a website gives you a professional image, it says 'Hey look, I'm here, I'm real and I'm serious about this'. If you don't have a website you risk losing customers to your competitors who do! Especially if you don't have a bricks and mortar store.
2. Save money in the long run
A website doesn't need to be a big expense. You can set one up for as little as £10 a month! Compared with traditional means of marketing, when you consider the potential reach of a website, it's a very cost effective way of marketing your business long term.
3. 24/7 access
Your customers can place an order, read your blog or visit your FAQs at any time!
4. The world is your oyster
A website isn't location based, so you can sell your product or engage with audiences all around the globe!
5. Showcase your work
Having a website is the best way to showcase your work in exactly the way you want your audience to see it. You can really tell a story and take your customers on a journey through your work through pages, collections, blogs etc.
6. Some people don't want to talk to you
If you are a product based company relying on people to message you on social media platforms to order. Most people won't bother, especially if they can go to your competitors and purchase similar products with the click of a button.
7. What would you do if Instagram ended tomorrow?
You might have a large and engaged audience on social media, but the truth is.. you don't own it and it could be taken away from you at any point! Having a website means that you own or at least pay rent on a space that can't be taken away from you.
I hope this has helped, here are some suggestions for easy to use platforms for web hosting.
Shopify - Ecommerce (Easy)
Wix - Blog/Ecommerce (Easy)
Wordpress - Blog/Ecommerce (Moderate/Advanced)