How I Took My Beauty Business Virtual - Emily Guerin Beauty

Little did I know that 20th March 2020 was going to be my last working day for a while, four months to be precise. We were in a global pandemic, I couldn't believe it. It all felt so surreal like we were in a strange dream. We had gone from our normal everyday life, to not being able to work, no school for our children, social distancing, queuing outside the supermarket and the hardest, not seeing family and friends.

At first I thought, probably like most of us, it would only last a few weeks and everything would be back to normal. How wrong was I? Here we are in lockdown 3 and almost a year into the pandemic. What a crazy year it has been. At the start of lockdown 1 I had been a member of Good Business for a couple of months and had attended most of their in person events. I originally joined to build my confidence as a female entrepreneur and meet other female business owners. I loved attending Gaby’s events, they were so fun and I had learned so much in all areas of business, that I didn't have a clue about in the beginning. As lockdown 1 set in we started having weekly accountability calls to set our goals and bounce ideas off each other. It really kept me going and spurred me on to continue growing my business and not to wallow in self pity.

When it came to promoting myself on social media, the thought of filming myself and putting a video out for everyone to see, filled me with absolute dread. I thought, "Who would want to watch me and what would people think?" But with the encouragement of the amazing women I'd met through Good Business, I decided to start having a go at filming some content for my social media. It was the best thing I had done for my business and opened so many doors for me. I remember the first video I posted, my heart was racing and I felt sick. But the feedback I got from my clients was amazing, they were so supportive and were loving the fact they still felt they were in contact with me because of my posts.

"I decided to take my business online by offering virtual facials".

After finally taking the plunge and filming content for my business, I looked at how I could use this to my advantage. How could I keep my business going during a global pandemic? I certainly wasn't prepared to let all the hard work of building my business slip. Could I still offer a service to my clients and also to create new clients? I decided to take my business online by offering virtual facials. I had know idea how this was going to pan out or would people even want to participate in the virtual facials. Nothing beats a real hands on facial at the salon but I wanted to make this work. I put a date out for my first event and got an amazing response. Each client that booked on received a consultation and they would receive all their bespoke products through the post, with details of what they needed for the virtual facial.

The evening of the first event was a huge success, I was so nervous, which is crazy when I have been a therapist for over 17 years. But this was different. I was in front of the camera with nine people teaching them a step by step facial. The feedback from the event was amazing, it had really lifted peoples spirits, especially as we couldn't go out. It gave us a form of human contact, a time to have a natter and a giggle. It was so lovely to see familiar and new faces and even though I wasn't face to face with my clients I still got that buzz for making them feel amazing. I was so excited after my first event that I decided to make it a regular thing. I love it, it has really kept me going through the lockdowns, especially as I am so passionate about my work and love to make others feel amazing. Self-care plays such an important part in our wellbeing and I'm so pleased I could help.

I couldn't believe how much of a success it was, it was just an idea and I thought lets see how it plays out. I am so glad I did as I'm loving every minute of it. The pandemic has stopped my business from opening but it certainly hasn't stopped my business from growing. I could have just sat there and just waited to hear when I could reopen, but instead I've been growing my business and adapting it and I couldn't be prouder. We have now expanded our treatments and are offering virtual hand and arm treatments, eye treatments along with our facial.

From the success of my business going virtual I have built stronger relationships with my clients and also built new client relationships. I have also been invited along to film for the skincare company that we use within the salon - Nimue. They have been so impressed with the success of my virtual events, they asked me to film for the launch of their new products. I was so honoured to be asked and jumped at the opportunity.

If you're looking to have a pamper, indulge in some self-care or even have a virtual pamper party with your friends then we can make that happen for you!

I just wanted to leave you with one last thought. Always remember no matter what the dream or the situation, if you put your mind to it you can always make it happen.

To book your virtual event email

Or look out for our planned events at

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